Mitton Media is proud to announce that we have earned a place on the University of Houston’s “2015 Cougar 100!”
More than 4,000 companies worldwide are owned or led by University of Houston alumni. The Cougar 100 list identifies, recognizes, and celebrates the world’s fastest growing UH alumni-owned and alumni-led businesses. Mitton Media is honored to be part of this esteemed group of high achievers.
Question: What is Mitton Media?
Mitton Media is a full-service Advertising & Marketing consulting firm providing experience and expertise for:
1. Business-to-Business
2. Products & Services
3. Employee Recruitment & Branding
President/CEO John Mitton explains how it all came together:
“It has been an interesting journey since University of Houston days:
“Behavior Psychology” came in handy for a tour caddie!
- My degree in Behavioral Psychology was put to good use when, immediately after graduation, I packed my bags and became a professional tour caddie on the LPGA circuit.
- Eventually it was time to move from the fairways of the LPGA into the world of Radio/TV Broadcast Advertising Sales.
- Looking for new streams of sales revenue I asked myself, “If Radio and TV do such a great job of selling products and services, why aren’t companies using them to recruit quality employees?”
- Using lessons from those Behavioral Psych classes at UH, I modified existing broadcast advertising paradigms and created innovative strategies for using Radio and TV commercials to deliver more effective Employee Recruitment advertising programs. (Recruitment and Retail advertising strategies differ significantly due to contrasting goals and metrics.)
Mitton’s behavior-based strategies worked.
- Long story short, it worked! Whether hiring for 5 or 500, my behavior-based strategies grabbed the attention of passive job seekers and had them knocking on doors of employers all over town. Instead of recruiters spending countless man hours tracking down potential candidates, the candidates were now lining up in droves to see the recruiters!
- Seeing these kinds of results, companies started asking us to apply my behavior-based approach to their B2B and Retail advertising programs, too!
- Demand for our services grew to a point where, in 2000, I opened my own consulting firm, Mitton Media.
- Today, twenty-five years after the first recruitment advertising program hit the airwaves, Mitton Media remains the only advertising firm in North America to offer Radio and TV Employment Classifieds as a specialty.
- We have also expanded our media capabilities and services far beyond Radio & TV to now include every major media platform, including Digital Advertising.
- Our client work covers companies from a wide-range of industries: American Express; UPS; SEARS; Waste Management; Union Pacific; the FBI; MD Anderson; Westchester Medical Center; Fluor; CB&I; AMEC Foster Wheeler; Baker Hughes; and Archer Well.”
One of the things of which I am most proud is the fact Mitton Media continues to deliver on the Customer Promise we made the day our doors first opened: We do the work. You get the credit.® Thank you, University of Houston, for this opportunity to be part of the 2015 Cougar 100. GO COOGS!“
No more “Hope & Pray.” Mitton Media does the work. You get the credit…and results.
As John said, businesses appreciate Mitton Media’s way of doing things because we take the pain out of the process. For example, Recruiters and other HR professionals involved in employee recruitment and retention, sometimes lack an advertising background or have minimal experience with creative design and production. In today’s world of Distracted Dispersion, a wrong decision can end up wasting time and money as well as costing companies the top-shelf personnel they need to get the job done.
“We do the work. You get the credit.”®
If you would like to learn more about how Mitton Media can help save you time and money with your advertising and marketing plans, call John Mitton at 281.242.4473 ext. 107. Or contact John via email, jmitton@mittonmedia.com.
